DEADSWAG isn’t just a brand—it’s a movement.

Our honesty, sustainability, drive and passion has built DS into a respected lifestyle brand. Starting our journey as an alternative clothing brand, we quickly figured out that we’re not just here to sell a few t-shirts; we’re here to supply a feeling, and that feeling is family.

We want you to feel like you’re a part of something exciting, original and homely. DS is a safe space where the is no judgement, only support and help to get you through your life in the most enjoyable and entertaining way.

When you sign up to our DeadMail emailing list (scroll to the bottom to sign up), you get 3 emails every week ranging from our journey and struggles, to helping you with yours using trusted advice and sometimes, brutal honesty.

The merch we bring you is ALWAYS from sustainable sources. We DO NOT and WILL NOT deal with suppliers who fail to align with our values regarding sustainability and prioritising the well-being of our planet. There is no excuse and we’re very vocal about it!

Our social media platforms are full to the brim of feel good content. We bring you a varied blend of original art, our favourite music, mental wellness, fitness and all the things you need to get you through your day. Every day.

Lets all be a little weird, together.

Welcome to DeadSwag 🖤